Report on Hyundai Volvo Jetstar Malaysian Airlines-free samples

Question: Write a report on hyundai volvo jetstar and malaysian airlines. Answer: Introduction This report introduces the details of competitive strategies of the four companies that belong to two industries. The companies are Hyundai and Volvo from the automobile industry and Malaysian Airlines and Jet Star of airline industry. The report introduces the strategies of these four companies on the AAA framework. The analysis and discussion of the framework on those four companies have been elaborated in the subsequent sections. Some recommendation have been given for the improvement of the situation. 1.0 Analysis and discussion 1.1 Hyundais strategies 1.1.1 Adaptation Hyundai is an automotive company based on South Korea and has worldwide popularity of its products. It has taken adaptation policies for the expansion of its business in the Asian, European as well as in the American countries (Kim, Hoskisson and Lee 2015). One of such adaptation is the inducing a variation in their offered models. The company has launched their model Santa Fe in the market of India being aware of the tastes and preferences of their target audience. Such strategies have been specifically made for a nation to ensure more revenue from the market. The company has also introduced special design of their product variants to create more attraction to their customers. 1.1.2 Aggregation Hyundai has made the strategies for aggregation of their business to make an integrated approach for their prosperity throughout the world. The company has made the aggregation of the business in terms of economies of scale and scope throughout the world. The aggregation has been done on CAGE framework. The dimensions are cultural, administrative, geographic and economic. Hyundai has positioned several products as per the cultures of the nations in Asia and Europe (Brondoni 2014). To make an administrative integration they have obeyed the policies of the North American countries. They have introduced privacy policies for maintaining privacy of their users such as the information to be collected, procedure of information to be collected, procedure of information to be collected, procedure of sharing the information with the third parties, information security, choice of information. 1.1.3 Arbitration Hyundai has also adopted the strategies for arbitration through enhancing sales in the South East Asian and North American countries and reducing the sales in the European countries (Han, Lee and Choi 2015). The company has realized that the consumers in the European market are much more prone towards the products of General Motors. Therefore, they have aimed to enhance their distribution with varied channels in the market of North America and South East Asia. Such regions have a high demand of the products that Hyundai have. The company has a requirement of the manufacturers arbitration. The companys policy actually required some disputes regarding warranty that are to be settled through the arbitrage of binding. As per the clause, until the owners make a notification to the company, that is within the 90 days of the vehicle purchase (Jun and Park 2015). It is their decision for opting out the pay to $275 for helping to cover the proceeding of the cost. 1.2 Volvos strategies 1.2.1 Adaptation Volvo is Sweden based automotive manufacturer that has made their marketing strategy for their adaptation of their business in France that is in comparison to the origin of the company, therefore Sweden. The brands origin can have implications in the associations, which are different in the mind of the consumer, which will make an impact on the brands perception. In consequence, Volvo has a requirement of the adaptation in the specificities in the market of target for attracting and satisfying more customers (Janesson, Nilsson and Rapp 2013). It is to provide the audience of France with the products that are been adapted to the needs of them. It is actually through the increase of the revenues and sales. The company has used the structures preferred by the French people while making the design of their products. 1.2.2 Aggregation To make a good a business health, the company has taken the aggregation strategies in the cultural, administrative, geographic and economic dimensions. In the year 1997, the company has taken the environmental programs for the continuous improvement along with development of their technology (Sushandoyo and Magnusson 2014). The company is also efficient in terms of resources. The programs that the company have adopted for aggregation involves taking a view that is holistic for minimization of the impacts of the requirement of process and product. Another program is to strive for improving in a continuous manner throughout the operations of the company through formulation, communication and the goals, which are clearly defined. The aggregation strategy also involves the demand of the consumers in the care of environment. The company also takes account of the products complete life cycle and makes process for minimization of energy consumption and reduction of waste. 1.2.3 Arbitration Volvo has adopted the arbitration strategies that include enhancement of their performance along with reduction of cost and risks. The company has made a dramatic change for maintaining its competitive position in the market (Ke and Diao 2016). The company has made growth in the markets that are emerging and has made welcome to the employees who are new. Such strategy of arbitration has made the operations of the company to run in nearly 190 markets and has given opportunity of employment to more than 115000 individuals. Such strategy has made a creation of sustainable and efficient solutions of transport for the customers of Volvo. In the year 2012, the company launched a three year strategies for their areas of individual business. The result has made a process for the focus areas that are normally very important for the development of the future. Such structural governance has made encouragement of monitoring in the close level (Dawar 2013). The system has made a target for the cl arification of the individual for achieving the targets. 1.3 Jetstars strategies 1.3.1 Adaptation Jetstar Airways is the Australia based airline company that has the low fare airlines starting from Australia to New Zealand to the 15 countries throughout the region of Asia-Pacific (Fu and Oum 2014). The company has made more deduction in their ticket fares in the Oceanian countries to maintain their market share. They have made such adaptations for making them more competitive. To maintain a good workforce, the company has implemented a recruitment process through which they can hire quality professionals (Whyte and Lohmann 2015). They have implemented the process that include online application, interview of video or phone, centre of assessment along with the interviews in the final level. For making adaptation to the demand of higher quality workforce, the company will recruit the manpower who should have learning thirst and the willingness for making adaptation to the environment that is changing. 1.3.2 Aggregation Jetstar Airways is a wholly owned subsidiary company of Qantas, a brand having world- class repute. In the year 2004, the company has made a launch of its flight and made a promotion of the Magda Szubanski as the mascot of it. In the year 2007, the company made a servicing of its route in the international level. It has also made a move for becoming the sponsor of the team of the NRL Football (Snyder and Tai 2014). The company has also made a strategy for the expansion of the service of JetStar StarClass for all the routes in the international level for increasing market share through 5% of approximation. 1.3.3 Arbitration The company has adopted the strategy of arbitration in case of the strategic direction towards Eastern Asia. It has made bases in Vietnam and Singapore for its future growth. The company has availed the wages that are cheaper in Asia along with the service and property costs. It has made position for making emergence in rapid manner in Malaysia, Vietnam, Thailand and China (Pearson et al. 2015). The Jetstar has the brand for a significant amount of share price, that has made collapse of 45 per cent over the last year. It has been known that the arbitration of the looming binding has forced the company to make a dilution of the plans for moving swiftly from Australia. 1.3 Malaysian Airlines strategies 1.3.1 Adaptation The Malaysian Airlines has also made strategies for adapting themselves with the increased cost. They have made an embarkation on the plan for restructuring in a massive manner by the end of 2011 with an aim for reducing the costs and returning for a profitability of full year (Ashwini Nand, Singh and Power 2013). In the year 2012, the company made another strategy for business regarding focusing on the premium sector and on the competitive market of Asia. The company also made an announcement for making double its budget of marketing. They made an investment that is over US$190 million for focusing the premium sector and the market of Asia for rebuilding their brand. 1.3.2 Aggregation The company has made the strategies for making aggregation of their business functions in the recent times (Bamber et al. 2013). Though the company has undergone through an underperformance before the disappearing of MH-370 flight, it has gone through an offensive of public relations. It is to try for moving the brand of the carrier away from the tragedy. Such strategy for rebranding has made involvement of the change of name (Homsombat, Lei and Fu 2014). The company is majorly owned by the government of Malaysia is currently seeking the investors that are new and also making its growth in the outsourcing department for increasing the profitability. The company has made economic aggregations of its policies resulting to carry over 50000 passengers on 360 flights in each day. 1.3.3 Arbitration The company has adopted various policies for the enhancement of their performance. They have succeeded to set the award for their arbitration policies due to their association of pilots. The award was been given by the High Court of Tuesday after making the decisions that was made in the chambers of commerce (Chan 2014). It has been stated in the interpretation that the pilots of Malaysian Airlines should be kept far away for 5 consecutive days from the KLIA for entitlement where the commissioner made an agreement of the interpretation that is correct. The companys achievement actually made a statement that the circular was been provided to the entire pilots of the company. Recommendations For Hyundai Automobiles, Launching more innovative products to attract more audience The company should be participative in launching more innovative products which can attract the audience in more numbers in their target market. Targeting new nations for the expansion of market The company should make research work for making their next target nation for expansion of their business activities. For Volvo Automobile, Making more mergers with the local automobile companies The company should prepare their strategies with the local automobile companies of the nation they have chosen as their target market to ensure a better distribution of their automobiles. Producing more fuel efficient cars The company should concentrate on making more fuel efficient car which save the cost of its consumers in the long run. Such benefits will make more gatherings of the customers. For Jetstar Airlines, Making more strategic alliance with the big multinational airlines The company should indulge for making the strategic alliance with the airlines companies of big brand name so that the sustainability can be maintained. Making ticket prices of all classes to be affordable with reasonable margin The company should make the price of the tickets of all classes be reasonably low so that it cannot create any problem for the customers from buying it. For Malaysian Airlines, Providing more flexibility to the work schedules of the pilots The company should impose more flexibility to the schedules of their pilots so that they can get ample time for relaxation and work with full energy. Investing more amount for making new routes in the domestic aviation The company should invest heavy amount for increasing more number of flights to make a balance in the distribution of domestic airlines. Conclusion From the above recommendations, it can be concluded that though all the four companies of the two industries have progressed significantly and has a good number of market share, still they all have to go a lot of way to reach the ultimate point of success. To achieve such milestone they have to restructure their strategies in a continuous manner to be the ultimate point of customer satisfaction in the long run. References Ashwini Nand, A., Singh, P.J. and Power, D., 2013. Testing an integrated model of operations capabilities: an empirical study of Australian airlines.International Journal of Operations Production Management,33(7), pp.887-911. Bamber, G.J., Gittell, J.H., Kochan, T.A. and Von Nordenflycht, A., 2013.Up in the air: How airlines can improve performance by engaging their employees. Cornell University Press. Brondoni, S.M., 2014. Innovation and Imitation for Global Competitive Strategies. 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